Retention Intention

The other day my sister asked me if I’d had a full health MOT recently – for the American viewers MOT is a legally required test in the UK, that each car must pass before being considered roadworthy, and has to be done annually. You know like brakes, lights, that sort of thing. I found this odd as we’d discussed at length my recent health check-up just at the end of March and yes it was quite thorough (& thankfully just fine!)

I wondered to myself do things fall out of your brain that quickly? But then who am I to talk? I too have had the classic case of walking into a room to get some item and to complete forget what it was upon arrival. Maybe it’s just classic big sister “you are not worthy of remembering much about” sort of thing, tee hee?

Perhaps with all the information so easily accessible these days and our hunger to have ever-more and faster updated information, is it that we’ve lost some of our intention to retain information? So eager are we to replace it with the latest update?

In my mind it’s similar to “fast fashion” or “throw away” fashion observed a few years back. So keen were we to have the latest trends, lewks and items adorn our persons, clothing lost meaning, value, and interest because it could so easily be replaced.

As the pandemic eases has the clothing phenomena subsided a tad – after all, our excursions were limited and there are only so many mirror selfies one can take? I keep reading how many of the fast fashion retailers are now charging for returns, where previously they’ve been free, in an effort to stem the tide. However this is for cost purposes as opposed to encourage sustainability.

Also, we’ve seen a rise in sustainability claims from the fashion and clothing industry – very tricky to claim I believe. I have clothes in my wardrobe that are over twenty years old, does that count? Hmmmn perhaps not.

But it still holds true that buying quality over quantity and retaining your pieces of clothing is the way to go, because quality fabrics and quality production means the garment can sit in your closet for twenty years and still looks good! It may not fit, but that’s a different story :-))

Your SoffiaB dressing gown from the Daphne collection is now ten years old. I am sure you look as fabulous wearing it today as you did when you first slipped it on ten years ago! Our intention to keep things because we value an item, plays a big part of this discussion. If we intend to keep our SoffiaB dressing gown for as long as possible, we care for it. We hang it up, mostly. We get it cleaned every now and again and if the baby does throw their brekkie at it or the cat decides to use it in lieu of the curtains – well, we deal with it, gently.




Sustainability is absolutely a worthy and needed goal, but why not start with retention with intention and then see how our homes, wardrobes and yes, even our brains look?

Your SoffiaB robe or dressing gown awaits – wink, wink….

Look Gorgeous, Feel Fabulous – Sophie xxx

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